Breastfeeding in the Zozinette Flexi/Flexi Plus Carrier

Motherhood is a beautiful journey, but it can also feel overwhelming when you’re trying to meet your baby’s needs while still getting through your day. At Zozinette, we design carriers to help make everyday life with little ones a little smoother — and one of the most empowering features of our Flexi and Flexi Plus structured carrier is the ability to breastfeed comfortably and hands-free.

Why Breastfeed in a Carrier?

Breastfeeding on the go isn’t just convenient — it’s often a lifesaver. Whether you’re at the park, shopping, caring for older siblings, or just craving a moment of freedom at home, being able to nurse in your carrier gives you:

Discretion: Your carrier provides a natural cover, giving you privacy without needing extra layers.
Comfort: The ergonomic design supports your baby in a safe, optimal position for feeding.
Connection: Babywearing and breastfeeding both promote closeness, so doing them together deepens that bond.
Freedom: Your hands are free for coffee, chores, or simply to exhale.

How to Breastfeed in the Zozinette Flexi and Flexi Plus

Start Secure: Ensure your baby is correctly positioned in the Flexi Plus before feeding. Baby should always be upright with clear airways.
Loosen the Straps Slightly: Use the adjustable straps to lower your baby gently to breast height while keeping them secure and supported.
Latch & Feed: Guide your baby to the breast. The soft fabric and ergonomic panel allow for comfort and support while feeding.
Adjust Back Up: Once baby is done, retighten the straps to bring them back into the safe, snug carrying position.

✨ Pro tip: Practice at home first! This helps you (and your baby) get comfortable with the process before trying it while out and about.

Safety First

Your baby’s safety is always the top priority. When breastfeeding in your Flexi Plus carrier:

• Always make sure baby’s face is visible and their airways are clear.

• Never let baby’s chin rest on their chest.

• Once feeding is finished, reposition baby into the correct upright carry.

Empowering Everyday Motherhood

The Zozinette Flexi and Flexi Plus is designed to adapt to your life as a mama — supporting you in those everyday moments, whether that’s feeding on the move, enjoying two free hands, or simply keeping your baby close while you get things done.

Because when motherhood feels supported, you can thrive. 💛